Daniel Wellington loved to wear his watches on old NATO straps. We liked the idea and feel of the combination so much that we wanted to incorporate it into our own line of watches. We felt it important to make the watch thin and elegant – a clean, minimalistic design which would pair with the various patterns and colours of our iconic NATO straps.
After returning from his travels, Filip started brainstorming combinations he liked himself. It was important for him to love the watch personally, otherwise he knew that he could never be passionate about his product and sell it to others.
Slowly but surely, a beautiful watch emerged. Thin, refined and perfectly round, Daniel Wellington watches are an exemplar of Nordic minimalism.
We believe that the traditional yet crisp design of our watches blends perfectly with our different collection of straps like the colourful NATO straps and our elegant leather straps, and will appeal to everyone with a taste for classic and timeless design.